December 20, 2018

Logo Sketch

Here's a quick sketch of a logo. I used the usual approach of opening the drawing program InkScape without a plan and this was the result. Instead of fonts I just draw free form. This can be used for proof of concepts and communicating simple ideas. Sometimes we fall into the uncanny valley if it looks too good. It should be clear to most that we're at sketch level work at this point.

City Apper sketch

The Christmas colors were a coincidence. Red is exciting and I love cities with Green. That's design thinking right there. The letters are arranged somewhat haphazard in the fashion of organic city development, and leaning to take settling into account.

In the next iteration perhaps a more skilled professional can give their take. But at its simplest, we have a logo for the top left corner of the site navigation bar.

Tags: illustration